As an award-winning journalist with over 10 years of experience working for national consumer and trade publications, I know what makes content compelling.
I’ve worked for companies like GE Healthcare, IBM, Microsoft, Manulife Financial, KPMG and Osler to transform complex topics into readable stories. My writing has played a key role in ensuring my clients continue to be thought leaders, access new markets and provide valuable educational material to their industries.
I write by-lined articles, thought leadership reports, white papers and shareable social media content, such as blog, Facebook and Twitter posts. I can also transform content from one medium to another—such as a magazine article to a series of blog posts.
In addition to writing, I collaborate closely with clients to develop innovative content market strategies that help them secure positions as leading organizations and drive industry discussion forward.
I’m also a deadline and detail-orientated project manager that clients trust to plan and execute content marketing strategies from conception to publication. I work as an extended member of my clients’ teams to provide them with peace of mind that their project is moving forward with minimal management required from them.
I earned my degree in journalism from Ryerson University in Toronto, Ontario and have worked for national trade and consumer publications since graduating. I’ve won awards for my magazine writing, including a National Magazine Award, an Eddie, and a KRW.
Your industry is complex, dry, and—to some—it’s even boring.
Before clients buy your product or services, they need a deep understanding of industry issues, existing challenges, and your recommended solutions.
Securing clients is less of a challenge when you become a trusted leader. One way to do this is by providing simple, jargon-free information and insights that makes your clients’ decision-making and jobs easier.
Creating clear content is what I do.
I transform your complicated messages into engaging editorial-style content marketing that will educate and entertain your clients.
Whether you need by-lined articles, thought leadership reports, white papers, case studies, blog posts and social media content, I can produce a variety of content for all of the communication platforms you use to reach clients.