I’m Leigh Doyle, an award-winning journalist and business-to-business content creator.

I transform difficult topics into engaging editorial content and accessible marketing communications for the insurance, benefits, healthcare and legal industries.

Scroll down to see why I'm different. Or visit my samples page for recent work.

Why me?

Content

As an award-winning journalist with over 10 years of experience working for national consumer and trade publications, I know what makes content compelling.

I’ve worked for companies like GE Healthcare, IBM, Microsoft, Manulife Financial, KPMG and Osler to transform complex topics into readable stories. My writing has played a key role in ensuring my clients continue to be thought leaders, access new markets and provide valuable educational material to their industries.

I write by-lined articles, thought leadership reports, white papers and shareable social media content, such as blog, Facebook and Twitter posts. I can also transform content from one medium to another—such as a magazine article to a series of blog posts.

Creative

In addition to writing, I collaborate closely with clients to develop innovative content market strategies that help them secure positions as leading organizations and drive industry discussion forward.

I’m also a deadline and detail-orientated project manager that clients trust to plan and execute content marketing strategies from conception to publication. I work as an extended member of my clients’ teams to provide them with peace of mind that their project is moving forward with minimal management required from them.

Credentials 

I earned my degree in journalism from Ryerson University in Toronto, Ontario and have worked for national trade and consumer publications since graduating. I’ve won awards for my magazine writing, including a National Magazine Award, an Eddie, and a KRW.

If you need an experienced writer and content strategist with a talent for making the complex easy to understand, contact me. Or scroll down to learn more about what I do.

What I do

Your industry is complex, dry, and—to some—it’s even boring.

Before clients buy your product or services, they need a deep understanding of industry issues, existing challenges, and your recommended solutions.

Securing clients is less of a challenge when you become a trusted leader. One way to do this is by providing simple, jargon-free information and insights that makes your clients’ decision-making and jobs easier.

Creating clear content is what I do.

I transform your complicated messages into engaging editorial-style content marketing that will educate and entertain your clients.

Whether you need by-lined articles, thought leadership reports, white papers, case studies, blog posts and social media content, I can produce a variety of content for all of the communication platforms you use to reach clients.

If you’re struggling to get clients excited about your products and services, contact me to see how I can help. Or scroll down for samples of my work.

Samples

Content Marketing

Editorial Articles

If you’re ready to chat about how I can transform your content marketing content, scroll down to contact me today.

Contact

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416-660-3282

Toronto, Ontario